Getting Virtual Spokesmodel - The Three Stages

Virtual spokesmodel is much more efficient and useful than a regular salesperson as she can work tirelessly, appearing everytime someone logs onto the website. Implementing this model of advertising involves three stages. Read on to find out what these are.

Virtual spokesmodel has emerged as one of the most effective ways of advertising. The technology employs a kind of flash video overlay on the website. The video layer, which displays on top of the web page, has a real person face to face with the user, talking and providing all the details of the product/service. The online spokesmodel is just like a regular salesperson, the only difference being that the virtual salesperson can do the job round-the-clock, which is just not possible for a real person.

Adding virtual spokesmodel to a website (provided that you have one already) involves three stages – Planning, Production and Post Production.

Planning Stage

During the planning stage, you need to write the script, schedule the production, cast the spokesmodel and plan how to use the model during the presentation. When you are sure about what products or services you want to target during the presentation, it is time to write the script. It should be powerful enough to sustain the users' interest and push them for buying/hiring the product/service. You also need to plan the virtual spokesperson's role.

Portrayal of the spokesmodel depends on several factors such as type of products/service, demographics you are trying to reach etc. It would decide what kind of person suits as a spokesperson and where will he/she appear on the website. Your next task is to find a suitable video spokesmodel. You could seek assistance from video production companies who provide demo reels of local video spokesmodels or you could hold open auditions. You need to choose a person who suits the theme of the script.

Production Stage

Now is the time to move into the production stage. The filming is done in a studio where one has complete control over lighting, staging and sound. Online smokesmodels are filmed in front of a green screen that is later filtered out of the shot. This allows the video spokesmodel to appear as an overlay on the website. It may take several rehearsals before everyone concerned is satisfied with the delivery. So allocate the time for studio rehearsals before you begin actual shooting. Take several takes of the presentation so that you can choose the best one among them later.

Post Production Stage

When you are through the filming, you next task is editing. It involves selecting the best shots and completing the production. At this stage, you need to work with a video editor to put the best shots together and ready the video. The last task is to hire a specialist to package the video for the website. He/she would write the code needed for embedding the video onto the website. Once this is done, virtual spokesperson will begin appearing once anyone logs on to the website.

Admittedly, for anyone, who is not used to video production and embedding it on a website, it is easier said than done. If that is the case and you are not very sure of producing an outstanding thing yourselves, you can hire online video marketing services. They would not only provide website video spokesmodels but also offer ad copy writing, web programming, online marketing consulting and product placement services as well.

This article is written by an expert who is currently associated with We Talk Marketing, LLC, a reputable firm that offers online video spokesmodel packages at reasonable rates.